Chapter 53: My first advertising endorsement is for a high-end luxury brand? What?! And it even feat
Chapter 53: My first advertising endorsement is for a high-end luxury brand? What?! And it even feat
2011 was not a year for major competitions.
The players rarely have a long holiday to rest.
The hustle and bustle of Carrington has gradually subsided.
Even Sir Alex Ferguson took a week off to watch his favorite horse races.
For Sir [the Lord]
Football is my job.
Horse racing (without a mother) is life!
Back at the familiar Carrington training ground.
Grandma Case gave Liu Yi a warm hug.
"I watched the Championship play-off live! You played fantastic!"
My granddaughter keeps praising how handsome you are!
Pogba, standing behind Liu Yi, pointed to himself, smiled, and asked expectantly, "What about me?"
"Sorry, Paul, she doesn't know you..."
The smile will not disappear.
It will only transfer from one person to another.
Looking at Liu Yi's expression, which resembled that of a "powerful king" trying to laugh but holding it back tightly.
Pogba's inner monologue: Looks like my hair color isn't vibrant enough. Next time, I'll dye half blue and half pink!
※※※
Two days later.
Pimenta, who was in charge of business negotiations in Raiola's team, called Liu Yi.
"She's got a commercial endorsement!"
Pimenta's words were filled with excitement.
She didn't expect it either.
Liu Yi's first endorsement was surprisingly a high-end luxury brand!
Hermès, from France, hopes to become Liu Yixin's partner.
Hermès?!
It seems that celebrities use this as a point of comparison when they're comparing their status.
My brother owns several high-end luxury items.
The era when the Korean Wave was at its peak.
The spokespersons are trending towards younger, more attractive male celebrities.
Some brands hope to find alternative paths.
We selected some rugged "macho men" to refresh the eyes of our tired customers.
of course.
A "macho man" also needs to be good-looking.
With his good looks, stylish football skills, playing for Manchester United, and the added bonus of being a "chosen one" (a highly sought-after talent), Liu Yi suddenly became a hot commodity.
The endorsement fees are naturally very high.
$100 million a year.
While they may not be on par with top international stars, they are certainly comparable to top-tier domestic celebrities.
In the sports sector, she ranks second only to Li Na, the current leader of Chinese tennis.
After all, in terms of commercial value, only tennis can rival football.
(This excludes niche, high-spending sports like golf and Formula 1.)
Hermès' business team attached great importance to this collaboration and specially dispatched a film crew to follow the entire process.
They plan to begin recording from the moment Liu Yi boards the private jet, preparing to produce a complete brand documentary.
Liu Yi also had the same plan.
After filming GG in France, I took a break in Paris and went to watch Li Na and Schiavone's French Open final.
I've only heard that Paris is not a very safe capital, and there are a lot of robberies.
Well……
How about we bring Pogba along too?
Manchester International Airport.
Hermès' marketing director spoke eloquently.
"To save time, we'll sign the contract right there on the plane."
Liu Yi nodded.
I suddenly feel a little unwell.
"Here, Mr. Liu, please take a look at the contract terms."
"Mr. Liu?"
"Mr. Liu!!"
……
The plane landed.
The bald photographer was very embarrassed.
Should this part be cut in post-production?
The marketing director was dumbfounded.
Mr. Liu can't fly?
But it seems he has also played away games before.
Pimenta reacted quickly and swiftly made amends.
"He... he only had this question after watching the Manchester United documentary 'The Tragedy of Munich'."
"We have already arranged for her to receive treatment from a psychologist!"
※※※
The signing ceremony and the GG shoot were eventually moved to London.
The plans changed, and Hermès also altered their schedule.
What was supposed to be a solo shoot turned into a shoot for two people.
Liu Yi initially wanted to refuse.
The supervisor told him that she was a beautiful woman.
Great shot, GG.
that's it.
Liu Yi and his group arrived at the set-up recording venue.
Although it was indoors, the bright lights illuminated the entire space as if it were daytime.
"Let me introduce you. This is your co-star, American actor Olsen."
A pink-haired actress gracefully approached, her figure as sleek and captivating as a top-tier supercar. Her delicate, almost translucent face revealed a touch of youthful innocence, and her overall demeanor gave off a very subtle feeling... as if something had just happened while she was still dressed.
The American girl greeted me warmly.
Hi, hello there, Liu.
"Huh? Elizabeth Olsen."
Who could resist Elizabeth Olsen?
She's still 22 years old.
"Huh, you recognize me?!"
Elizabeth Olsen was slightly surprised. Although she was a child star, her two older sisters were more famous, and she was surprised that this handsome young man from the East could recognize her.
If there's a strategy bar above a character's head, it's probably clicking up right now.
"Oh, I've seen your...movie."
She certainly hadn't joined the Marvel Cinematic Universe yet, Liu Yi quickly brushed it off.
"Okay, let's begin filming!"
GG's content is very simple.
It's just to promote Hermès' latest items.
They throw on bags, scarves, and the like, even if it's free.
"Good, very good, very natural!"
The photographer kept praising the photos while frantically pressing the shutter button.
"Don't forget the new products!"
At the director's command, the assistants brought out the swimsuits and beach shorts.
Liu Yi was terrified.
This...this is a different price.
American girls, however, take it for granted.
I went to the locker room, changed my clothes, and came out.
Liu Yi glanced at it, and almost involuntarily started bleeding from his nose.
What does it mean to be both rich and generous?
(Two hundred words omitted here)
The director is still trying to persuade Liu Yi.
"Liu, as a sports star, you should unleash your testosterone and show off your physique!"
For a million-dollar endorsement fee.
Liu Yi gritted his teeth.
Isn't it all about sacrificing for art?
Endure it!
The American girl also came over.
"Is this your first time filming? Don't be nervous, it'll be quick. I'll get you into the rhythm."
A moment later.
Liu Yi walked out of the locker room.
Thanks to a year of systematic training, his physique has developed clearly defined muscle lines.
And it's not the kind of exaggerated, blocky protrusions, but rather a sleek and neat symmetry.
The two struck various poses.
Olsen got closer and closer.
Liu Yi heard an angel in his left ear: "You are a virtuous person, you must not peek."
There's a demon in my right ear: Just one look, just one look!
The devil defeated the angel.
Out of the corner of his eye, he subtly glanced at the East African Rift Valley.
I almost lost control in front of everyone.
The filming was completed quickly.
Elizabeth Olsen and Liu Yi exchanged contact information.
She knows Victoria, and naturally she also knows Beckham and Manchester United.
"I'll come find you to watch the game sometime! Remember to reserve a private box for me!"
a few days later.
GG has begun its promotional campaign.
It sparked a frenzy on the Chinese internet.
In the [Liu Yi Bar] forum.
The forum moderator, 【爷傲灬奈我何】, pinned a post about GG (Girlfriend) to the top of the general discussion thread.
Comments surged.
Wow, Yi Di is even wearing a Hermes bag! The commercial value of the Manchester United platform is truly amazing!
Don't forget "heartthrob" Beckham. Our Yi Di is not only handsome, but he also plays football beautifully. Some fake fans only know Beckham's "Beckham-style curve," but he's actually a workhorse, especially after he went to Real Madrid, where all the stars were there playing supporting roles.
[This actress is so beautiful, does anyone know who she is?]
[Huh... what does "due to illness, filming location changed" mean in the subtitles?!]
PS: The protagonist's inability to fly is temporary, mainly for plot purposes. I don't want to write about the national team, at least not before Lippi takes over. So what can I do? Permanently removing him from the national team is both stupid and cruel. The protagonist will definitely become more and more powerful, so this is the only way to arrange it. There are no problems with the clubs. Bergkamp himself can still play away games. It's just that he can't go to games like Russia and Türkiye, but they are just minor games anyway, so it saves me from writing about them.
P.S.: Thank you all for your tremendous support! I'd also like to ask for your monthly votes and recommendations!
MM Racing